Hosted by Terry O'Reilly
Posted by Age of Persuasion on June 05 at 10:39 AM
Broadcast Date: June 7, 2008
When money runs short- more and more people are turning to advertising to pay the bills. Charities, artists, athletes, even governments and school boards are turning to “corporate partners” - offering advertising exposure in exchange for much-needed money. This week Terry O’Reilly explains how Advertisers became the “sugar daddies” of the 21st Century- and traces “sponsorship” back through the centuries.
Saturdays at 11:30 am on CBC Radio One
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